Register and attend to access up to 10M

Agricultural business, (Farming / Livestock Farming) Education, Health Services (Hospitality, Restaurant, Catering Services, Etc.)

Coming up 22ND – 24TH October, 2019
Time: 9AM Daily
Venue: Sharon Hall All Saint Cathedral, GRA, Onitsha

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How to start a consulting business

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The dictionary defines a consultant as “an expert in a particular field who works as an advisor either to a company or to another individual.” Sounds pretty vague, doesn’t it? But unless you’ve been in a coma for the past decade, you probably have a good idea what a consultant is.

Businesses certainly understand what consultants are. In 1997 U.S. businesses spent just over $12 billion on consulting. According to Anna Flowers, spokesperson for the Association of Professional Consultants in Irvine, California, the association has recently noticed an increase in calls for information from people who want to get into the business. “The market is opening up for [the consulting-for-businesses] arena,” Flowers says.

Melinda P., an independent consultant in Arlington, Virginia, thinks more people are getting into the consulting field because technology has made it easier to do so. “The same technology that has helped me to be successful as a consultant has made it easier for others to do the same,” she says.

A consultant’s job is to consult. Nothing more, nothing less. It’s that simple. There’s no magic formula or secret that makes one consultant more successful than another one.

But what separates a good consultant from a bad consultant is a passion and drive for excellence. And–oh yes–a good consultant should be knowledgeable about the subject he or she is consulting in. That does make a difference…


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Social media branding for consulting firms

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The challenge becomes even more acute for consulting firms since reputation makes up a huge part of their business model. Social media is a great place for consulting companies to showcase their expertise and position themselves as thought leaders. But it takes a sound strategy to successfully pull off social media branding, given social media’s unpredictability.

Today’s blog entry provides a brief but complete guide to developing a social media branding strategy. We focus on consulting firms because there’s a lot of interesting things going on in these organizations’ branding and lead generation campaigns. Use this post’s key points as a checklist to see if your strategy needs improvement in a specific area...


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Growing your business with easy steps

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While the e-commerce literature is abundant with tips on how to optimize product pages, less is said about product listing pages.

When done right, listing pages can have a significant impact on the user’s experience: it all depends on several factors, such as your value proposition, the products’ attributes, as well as the overall quality of the information provided.

Without further ado, here are 10 best practices to follow in order to create powerful product listing pages that convert.


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