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While the e-commerce literature is abundant with tips on how to optimize product pages, less is said about product listing pages.

When done right, listing pages can have a significant impact on the user’s experience: it all depends on several factors, such as your value proposition, the products’ attributes, as well as the overall quality of the information provided.

Without further ado, here are 10 best practices to follow in order to create powerful product listing pages that convert.