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The challenge becomes even more acute for consulting firms since reputation makes up a huge part of their business model. Social media is a great place for consulting companies to showcase their expertise and position themselves as thought leaders. But it takes a sound strategy to successfully pull off social media branding, given social media’s unpredictability.

Today’s blog entry provides a brief but complete guide to developing a social media branding strategy. We focus on consulting firms because there’s a lot of interesting things going on in these organizations’ branding and lead generation campaigns. Use this post’s key points as a checklist to see if your strategy needs improvement in a specific area...